MOXIE MOTO
Services
Brand Strategy
Client
MOXIE MOTO
Tools
Illustrator, Photoshop, Figma, Canva
Year
2024
Summary
In a field dominated by men, women in motorsports face the challenge of finding clothes that provide fit, functionality, and style. Very few motorsports businesses cater to their main demographic of women (in their thirties, financially stable).
MOXIE MOTO is a women’s motorsports brand rooted in empowerment, community, and design built for women. The brand identity combines boldness with inclusivity, ensuring that women riders of all ages, sizes, and skill levels feel represented, supported, and celebrated fostering partnerships that transcend traditional boundaries.
Info
A startup women's motorsports apparel company, dedicated to empowering women in a niche, growing community; I built and expanded the branding system, reaffirming brand voice and mission.Role: Design Lead






