MOXIE MOTO

A startup women's motorsports apparel company, dedicated to empowering women in a niche, growing community

A startup women's motorsports apparel company, dedicated to empowering women in a niche, growing community

Services

Brand Strategy

Client

MOXIE MOTO

Tools

Illustrator, Photoshop, Figma, Canva

Year

2024

Summary

In a field dominated by men, women in motorsports face the challenge of finding clothes that provide fit, functionality, and style. Very few motorsports businesses cater to their main demographic of women (in their thirties, financially stable).

MOXIE MOTO is a womens motorsports brand rooted in empowerment, community, and design built for women. The brand identity combines boldness with inclusivity, ensuring that women riders of all ages, sizes, and skill levels feel represented, supported, and celebrated fostering partnerships that transcend traditional boundaries.

Info

A startup women's motorsports apparel company, dedicated to empowering women in a niche, growing community; I built and expanded the branding system, reaffirming brand voice and mission.Role: Design Lead

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