Saucer Sweets
Services
Brand Strategy
Packaging
Client
N/A
Tools
Illustrator, InDesign, Photoshop
Year
2024
Summary
Saucer Sweets is a playful twist on a high-end treat, making macarons friendly and approachable. The packaging and branding use simple, vibrant designs to reframe macarons as a snack for everyone while maintaining a fun, “out-of-this-world” identity inspired by UFOs.
Info
A class project on designing the brand and packaging for macarons; I transformed the stereotypical luxury sweet into a fun, approachable treat for all ages.Role: Branding, storytelling, package design
